The Whole Tweet
Nice to see companies finally jumping on the Twitter train and using it in creative ways. Here is what Whole foods mentioned on their blog about their new twitter page:
“There will be two ways to earn a $25 Whole Foods Market gift card by following us on Twitter!
First, once a week we’ll announce (on Twitter only!) a store location, a start time, and a “secret pass phrase.” If you’re close to this location, go there, walk up to customer service and tell the team member the pass phrase. The first five people who show up will get a gift card and once they’re gone that’s it, so best to be quick (but safe!).
The second way to earn a gift card will be to tweet (making a Twitter post) about Whole Foods Market. Every day of the work week we’ll pick one Tweet that’s particularly funny or interesting and we’ll retweet it, direct message the winner and award a $25 gift card. Sound like fun? Let us know that you think”
Not a bad idea! (Too bad there is no Whole Foods in VT.)
Businesses who effectively use Twitter, can humanize their brand. People will respond.
